Liquid Shampoo Is Over.
Matcha Shake Is In.

Start small and adjust:

- Short hair: Use a quarter teaspoon.

- Medium hair: Half a teaspoon is ideal.

- Long hair: A full teaspoon lathers well.

For more foam, just sprinkle more water, not more powder.

If you use styling products, go for a double wash for deep cleansing.

Remember, using too much powder is a waste and can over-cleanse, leading to dryness and breakage. A little goes a long way with our concentrated formula – you'll use less and save more over time!

You're not paying for the 70 to 80% water found in liquid shampoos; instead, our concentrate is packed with potent ingredients that cleanse and enhance hair and scalp health. With a cost per wash similar to salon-quality shampoo, it's a smart and economical choice for your hair care routine.

Immerse yourself in the rejuvenating fragrance of a spa retreat with Matcha Shake. Soothing lavender offers a calming essence, while the zesty touch of May Chang energises the senses. To complete this refreshing experience, a cool note of peppermint awakens and invigorates.

Our ingredients are globally sourced, ensuring the highest quality, and each shampoo is handcrafted in small batches in our Hong Kong workshop.

Yes, our shampoo is 100% vegan and cruelty-free!

Our formula is completely plant-powered and animal-friendly. You won't find any animal products or by-products in our blend. We never test any of our products or ingredients on animals. Instead, we aim to support rural farming communities by sourcing ingredients from smallholder farms when possible.

Since 2016, Coconut Matter has been on a mission to bring you personal care products that are not just safe and effective, but also something you can totally feel great about using. It all started with a mom's promise to stick to these principles. We're hands-on with our creations, meticulously choosing ingredients from around the world to deliver the best for you, and doing it all with a big high-five to our planet. 🌴✨