We pioneered a new path keeping both our planet and your health in mind since 2015.

We bring mindfulness and love to your beauty routines by creating social impacts on the communities we work with.

Our mission is to raise the beauty industry to better standards, based on transparency of ingredients and to ignite a shift in how products are made and packaged.

We want to make it easy for everyone to say "no plastic, please" and to get beauty how it should be: free of cruelty and plant-based. We want to support the circular economy for a better planet, and a better you.

Can we make this together?